I’m at the Nation Retail Federation event in New York before 12th of January therefore far it’s been a great event. I’ve become a member of in many conversations with older level executives on supply and cooperation-chain management in the retail space. However, I’ve also participated in many less advanced and business focused discussions such as just how do create an effective blog?
It’s interesting and even somewhat funny that the same one who manages a source string, a CRM program, or the company’s collaborative attempts, still wants to learn how to generate and maintain an effective blog. I thought I’d take a little break from our usual business topics and provide some good ‘ol fashion blogging tips that I have used over the years.
Pick a subject/focus for your blog, it doesn’t need to be too narrow such that it only addresses one subject nevertheless, you also don’t want to make it too broad so that addresses everything under sunlight either. Take this blog for examples, I cover topics related to interpersonal business but also for the most part when you come here guess what happens you’re heading to get. Be sure to create content regularly, when I first began my blog I used to be writing at least one time a day to ensure that I experienced a lot of content for individuals to learn when they emerged to my site.
Many syndication sites also choose a specific amount of created content before they start syndicated your content. Once your visitors become accustomed to your blog, they will get used to your writing schedule. Overtime you can decrease the quantity of your writing if you find it a little daunting.
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Write as many blogs for OTHER people as you can. I’ve written many many visitor posts for other folks, why? Two reasons, the foremost is it helped me with my search engine rankings since I was able to get more links to my site with the controlled link that I needed to point back again to me.
Second, I needed to increase my reach and readership, by writing guest weblogs for other people I was able to reach THEIR audiences now. What does success look for your site? If you want to begin blogging you should at least understand why you want to blog and what you would define to be successful.
For me it’s quite simple, The increases are enjoyed by me in traffic I get, the interaction with all of the visitors, and it’s just fun for me personally. I don’t monetize your blog in any way but I really do think it can help provide a little of credibility and visibility. Write what you about are passionate, if you don’t blogging becomes a task and you will quit then. If you want to turn into a thought leader or perceived expert in the field then it’s important to continually learn about topics related to your industry. You should be aware of hot topics always, advances, news and events, case studies, and anything else highly relevant to your field.
Having a “pulse” on the industry is important and you will be expected by your readers. Create a blog that is obviously designed and branded to deliver the message you are looking to carry across. I first started with a basic wordpress theme (which was free) but overtime upgraded into something personalized specifically for me.
Make your articles easy to read and easy to talk about. My posts aren’t too much time and you will observe that it’s rather easy to share this content I create and to connect with me through various cultural stations. Get syndicated through as many places as is possible that are relevant to your industry.